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Australian Wine - everyone has a story

Australian wine to implement new strategies to enhance the visibility of wine regions of Australia and Australian wine in the world of image and awareness.
The promotion strategy known as "Australian Wine - everyone has a story", according to the Australian wine market Paul Henry, general manager of introduction, each wine should have more content rather than a simple label . "Our bodies produce wine producers and wine growing areas are so different, we need to unite in trade, media and consumers in establishing our image," he said, "Now that we talk to you v. Australian wine story of the time. "
Australian wine Australian wineries invited to join them in this event, along with network and social media about the story of wine each appeal and richness. They hope that through this method can make the world remember the Australian wine, "a story of wine," Australian wine can be a business card.

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